Pernod Ricard UK has promoted James Bremner to the position of on-trade channel director, reporting to Chris Ellis, Pernod Ricard UK commercial director.

Pernod Ricard UK says it wants to encourage on-trade retailers to ‘get social’ this Christmas to inspire their customers and drive sales of premium wine and spirits.

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Danil Nevsky

The future for bar shows

The way in which cocktail culture is championed has morphed over the years, but Danil Nevsky says the way forward is to put an emphasis on greater inclusion of the general public in bar shows

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